Strategy

Our aim is to become Europe's most sustainable, great small city.

Perth and the wider area has long since held the ambition to become one of Europe's great small cities. We are perfectly positioned as a cultural and commercial hub for Scotland, and as a major tourist destination - with an unrivalled quality of life for locals, the Perth and Kinross offer is ripe with opportunity.

Working in close partnership, private and public sectors have outlined a number of strategies for growth. Alongside projects to be funded by the £400M Tay Cities Deal, Perth and Kinross Council has also committed to £44M of city centre investment opportunities over the next three years, and a further £50M as part of the ambitious Perth West project.

Perth Ambassadors will play a important role in delivering these ambitions through a series of initiatives, working groups and regional campaigns.